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OUR SERVICES
We offer a comprehensive range of services:
 Product and market
scans and assessments
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Whether you are considering
the launch of a new product or an acquisition "down
under", MIRS can get the vital market,
product, competitor, regulatory and other "soft"
industry information to help you with your decision
making. |
Acquisition and
merger research and analysis
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MIRS has helped
numerous international clients by doing the ground
work research, information gathering and analysis of
target companies that they are interested in. MIRS
prides itself on the direct contact approach with
the companies of interest and not just relying on
secondary reports which may be out of date.
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On-going competitive
environment monitoring
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MIRS is able to
monitor a clients chosen industry and competitor
environment on both a tactical and strategic level,
so that they keep abreast of the activities
occurring in the Australasian region. From this,
they can make better business decisions globally.
Our clients value the insights we give them from our
on-going monitoring of the competition and are able
to plan before events rather than react to them
afterwards.
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Technical
intelligence
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MIRS regularly
monitors and analyses a number of local and
international intellectual property databases on
behalf of our clients.
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Product and sample
procurement
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Sometimes there's no
substitute for the real thing. Often, a product
offered worldwide is subtly different in each
region. Packaging, pricing, branding and advertising
can all vary, which is why MIRS offers the
service of product and sample procurement. This
service may additionally provide product photos,
product documentation and shelf positioning in
stores.
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Industry and trade
show reviews
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MIRS is an
independent company and so we are able to attend
industry and trade shows on behalf of our clients
and to gather information in a non-biased way. When
undertaking any industry or trade show review, MIRS
staff attend as representatives of our company.
MIRS believes that attendance and reviewing
of industry and trade shows is an essential part of
a CI program as they can provide "first hand"
information on the competition and market. MIRS
has had instances where several products have been
launched and we have been there ready with follow-up
questions to the launching company.
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CI Consultation
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At MIRS our people
have over 10 years combined experience in the
establishment and running of competitive and market
intelligence units in a number of organizations. We
understand the processes, communication, business
requirements and the problems/issues CI
professionals encounter - we know because we've been
there!
MIRS can help you start from scratch and
assist with the establishment of a CI function in
your organization by understanding your needs of CI
and end usage of it and help you develop a program
that is within your budget and is effecting business
decision making.
If you already have a CI program in place, and would
like to evaluate it, MIRS is able to come in
and evaluate the processes, whether it is meeting
your needs and how it could be improved or altered
to take your CI function where you want it to be in
the future.
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If you would like further information please feel free to contact us in confidence to
discuss your requirements. |
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